Google Ads management and conversion tracking for local service businesses and online stores. I set up tracking for every call, form and sale first, then run your campaigns on data you can trust. You'll know exactly which ads bring in customers and which ones just spend money.
Examples of what a first audit typically turns up.
Money isn't usually lost on bad ads. It's lost on missing tracking. When Google can't see which clicks become customers, it can't find you more of them.
"The phone rings, but I don't know if it's the ads."
Without call tracking, your best leads never show up in Google Ads, and campaigns get cut when they should be scaled.
"My agency sends reports I can't read."
Clicks and impressions don't pay the bills. You should see cost per lead, calls, sales and return on ad spend in plain numbers.
"We spend more every month, results stay flat."
Usually it's broken conversions, a messy structure, or budget stuck on searches and products that never pay off. All of it can be fixed.
Start with a one-time project or go straight to monthly management. Every project gets a clear, fixed quote up front.
A complete, line-by-line review of your Google Ads account and tracking, with a prioritized plan you can hand to anyone.
Best if you manage ads in-house and want an expert second opinion.
Everything connected and counted correctly, so every lead and sale is tied back to the ad that produced it.
Best before launching ads, or when your data doesn't add up.
Hands-on management by the same person every month: no junior account managers, no handoffs.
Includes measurement setup if you don't have it yet.
I take on a small number of clients at a time, so each account gets real attention.
Your customers call, book or fill out a form. I make sure every one of those leads is traced back to the search that brought it in, then put your budget where the booked jobs come from.
You sell products and care about return on ad spend. We start by making sure every product view, add to cart and purchase is measured with its real revenue, so budget decisions are based on profit, not guesses.
Most freelancers only run the ads. I also set up, connect and look after everything the ads depend on, so nothing falls through the cracks between tools.
The right campaign types for your goals, not Google's default settings. Built from scratch or rebuilt from what you have, then optimized every week.
Full implementation and management: clean, documented tags for GA4, Ads, CallRail and custom events. Existing containers audited and cleaned up.
Complete analytics: key events, e-commerce tracking, user behavior and journeys, remarketing audiences and custom reports.
Every call from your website traced to its source, with recordings and call conversions sent to Google Ads, so you see which channels work and which need attention.
Live dashboards with results and trends, plus plain-English explanations of every metric, so you always know what's happening and why.
Feed creation, optimization and product management: disapprovals fixed, stronger titles and attributes, and full control over which products get budget.
Pay-per-lead ads at the very top of Google, with a trust badge. Built for local businesses that want fast, ready-to-book leads.
Stand out in the map results: a fully optimized profile and a review strategy that turns happy customers into free new leads.
See how Google finds and ranks your site: search queries, indexing health and organic performance, connected to your analytics.
Reach customers beyond Google on Bing, Yahoo and partner sites. Tracking and campaigns built from scratch, often with less competition per click.
I stay current with the newest AI features in Google Ads and AI marketing tools. AI speeds up my daily work, and for clients I build custom automations like Google Ads scripts, budget and performance alerts, and automated reports.
A simple, predictable process: you always know what's happening and why.
A short call about your business, goals, budget and what you've tried so far.
I review your tracking and, if you run ads, your account. You get a written summary of the top issues and a fixed-price quote.
Tracking fixed or built from scratch, campaigns rebuilt or launched, dashboard live.
Improvements every week and a monthly review of leads, cost and return.
I've spent more than 8 years in paid search, managing campaigns for businesses in the US, Canada and Europe, from local service companies to online stores.
I handle every step myself, from understanding your business to reporting the results. Nothing gets passed to a junior account manager or lost between departments, and changes happen quickly because the person you talk to is the person doing the work.
I started MK Digital Performance to work directly with a small group of business owners. You get agency-level experience without the agency layers: one person who knows your account, answers your emails, and explains results in plain English.
What working together looks like, start to finish.
Ads, analytics and call tracking accounts are created in your name. If we ever part ways, you keep all of it.
Your card is on your account. I never mark up or handle your advertising budget.
A live dashboard with leads, cost per lead and revenue, not a 40-page PDF of vanity metrics.
You talk to the person doing the work. Replies within one business day.
Important changes are logged with the reason behind them, so you're never left guessing.
A 3-month start so the work has time to show results, then month to month.
Two parts, depending on where you are today:
You get a short written summary of the most important findings and a fixed-price quote. No obligation, and the findings are yours to keep either way.
The initial audit focuses on the biggest issues. If you'd like a complete, line-by-line review with a detailed action plan, that's the paid Deep-Dive Audit, and I'll always tell you up front which one you're getting.
Every project gets a fixed quote after the free initial audit. One-time projects like a tracking setup are priced per project. Monthly management is a flat monthly fee based on the size and scope of your account. No hidden fees, and your ad budget always stays separate.
It depends on your market and how much a customer is worth to you. For most local service businesses, around $1,500–2,000 a month in ad spend is where results become reliably measurable. We'll set a realistic number together.
Tracking fixes show up right away in your data. Campaign performance usually takes 4–8 weeks to settle as Google learns from the conversions we're now measuring correctly.
As a tool, never as a replacement for judgment. AI helps me analyze data faster, test more ad variations and automate routine reporting. Strategy and every change to your account are decided by me.
I also stay on top of the AI features Google keeps adding to Google Ads, such as AI Max for Search, Performance Max and Smart Bidding, and of new AI tools for marketing. Your campaigns use the latest tools that actually improve results, and skip the ones that are just hype.
Yes. I'm based in Attleboro, between Boston and Providence, and work with businesses across Massachusetts, Rhode Island, New England and the rest of the US. Everything is done remotely, and calls are scheduled at times that suit you.
Yes. I start with an audit, keep what works, fix the tracking and restructure the rest step by step, so performance doesn't drop during the handover.
Already running ads and not happy with the results? Or just getting started? Tell me about your business and I'll send you a free initial audit and a clear, fixed-price quote.
Takes about a minute. No obligation.
I'll review your website and reply within one business day with next steps for your free initial audit and quote.